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Web marketing strategy

 “Good marketing makes the company look smart. Great marketing makes the customer feel smart.” – Joe Chernov, Chief Marketing Officer at InsightSquared and writer

A Web marketing strategy is a guide that serves to frame your actions on the Web in achieving goals that you set.

Without strategy, you risk losing road, scattering your actions on the Web, wasting a lot of time and money without getting any results, and being unable to measure the role of your web presence for your business.

Because Internet evolves very quickly, it is important to renew your Web strategy at least every two years in order that your actions on the web continue to perform well.

Web marketing strategy

 “Good marketing makes the company look smart. Great marketing makes the customer feel smart.” – Joe Chernov, Chief Marketing Officer at InsightSquared and writer

A Web marketing strategy is a guide that serves to frame your actions on the Web in achieving goals that you set.

Without strategy, you risk losing road, scattering your actions on the Web, wasting a lot of time and money without getting any results, and being unable to measure the role of your web presence for your business.

Because Internet evolves very quickly, it is important to renew your Web strategy at least every two years in order that your actions on the web continue to perform well.

WHAT CONSTITUTES A STRATEGY?

All strategies are different and tailored to each company. They are often composed of actions touching more than one sphere of the Web and these depend on the needs of the company. Here are the areas of the Web that can be part of a strategy:

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Web content
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Facebook Ads
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Search Engine Advertising
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Search Engine Optimisation
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Relationship Marketing
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Newsletter
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Market Studies
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Personas Creation
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Social Networks
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Web Reputation
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Web Presence
Etc.

At Exclamarium, we sometimes even add traditional marketing actions when we judge that they are essential to achieve the objectives.

HOW DO WE WORK?

At Exclamarium, we like to work with you to develop your strategies. You are the specialists in your field and your contribution is precious. It is with your knowledge and our skills that we could produce a strategy that suits you perfectly.

1.

PRELIMINARY MEETING

When we help you to develop a Web strategy, we always start with a preliminary meeting to familiarize ourselves with your company and let present who we are. We want to know you better, know what you already perform on the Web, understand your expectations, know your customers, etc.

2.

GOALS DEFINITION

To set up a Web strategy that will be right for your business, we need to determine why you decided to implement a such strategy. You want to increase your sales? Want to attract new customers? Want to introduce a new product? Etc.

3.

DEFINITION OF BUDGET AND TIMEFRAME

Knowing the budget you have and when the web strategy will take place are essential to define your actions plan. These elements help us determine your priorities and evaluate the actions that deliver the best return on investment (ROI) for your business.

4.

IMPLEMENTATION OF THE ACTION PLAN

We present you an action plan adapted to your budget and your schedule to meet your goals. Once the action plan has been approved, we will assist you to implement it.

5.

RESULTS FOLLOW UP

We analyze the results of each action in order to identify the elements that can be improved. We produce a performance report of your strategy and send it to you.

You have a project in mind? Ask for a free consultation!